PRWeek/MS&L Survey: 75% Expect Digital Spending To Increase


PRWeek and agency Manning Selvage & Lee today released their 2008 Marketing Management Survey of 252 marketing executives.

Not surprisingly, 75.4% expect spending for digital/online initiatives to increase, compared to 42.5% for direct marketing spend, 36.5% for PR budgets, and 32.5% for ad budgets.

The survey also tackled ethical issues:

7.9% of respondents have either paid for or provided a gift to an editor in exchange for a news story about their company. In addition, 18.7% have bought advertising in return for a news story and 10.3% have had an implicit/non-verbal agreement with a reporter or editor that advertising will result in favorable coverage.

Read the full report here.