PRTech Awards to Honor Leading Marketers, Innovators, PR Professionals

Today we bring you a guest post from Rebekah Iliff, CSO at AirPR.

As technology continues to shake up everything in the media realm, and marketing undergoes shifts driven by the digital landscape, PR is likewise making a move to embrace a more programmatic, data-focused approach to optimization and outcomes. The result is an industry that is evolving into an “ecosystem” model, much like Advertising did with the explosion of the Internet and social media.

Considered “the final frontier” of the automated marketing puzzle, PRTech – like AdTech emerged several years ago – is quickly becoming an area of interest and focus for investors, innovators, and industry luminaries.

As