PRSA Launches Advocacy Campaign, 'The Business Case for Public Relations'

The Public Relations Society of America (PRSA) launched its re-designed website earlier this week, and in conjunction with the re-design also announced today a new advocacy campaign for the PR industry, “The Business Case for Public Relations.” PRNewser caught up with PRSA Chair and CEO Michael Cherenson via phone today. He said the campaign is about “recognizing that people are facing a challenging economy and helping PR pros fight the fight, get budget they need, get staff they need and prove their worth.”