PRSA CEO: "We're bludgeoned with all these messages, and they're meaningless. We ignore it."
How many times have you aligned a pitch with “National (insert cause here) Month?” We’re guessing more than once. Today’s San Jose Mercury News takes a closer look at the cause of the month/week/day phenomenon from a healthcare perspective, with commentary from Public Relations Society of America (PRSA) CEO Rhoda Weiss:
“There’s a day for everything,” says Rhoda Weiss, a veteran health public relations consultant and national chair/CEO of the Public Relations Society of America. “We’re bludgeoned with all these messages, and they’re meaningless.
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