PRs, Media Help Assad Efforts to Improve Image
Brown Lloyd James was paid $5,000 per month to help the wife of Syria’s President Bashar al-Assad, Asma, get a profile in Vogue magazine (left) that talked up her fashion sense and international lifestyle. The article has since been almost entirely removed from the Web as though it were never written. EIC Anna Wintour has said in a statement that there were hopes Syria’s regime would be an open one but now they see that’s not so.
“The escalating atrocities in Syria are unconscionable and we deplore the actions of the Assad regime in the strongest possible terms,” the statement says.
Bell Pottinger offered advice about how Asma could improve her image from a comms office in Damascus, though the firm didn’t set up any interviews for her.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in