Private equity firm Providence Equity revealed today that it has invested heavily in DoubleVerify, an analytics player that helps brands determine the effectiveness of their digital media buys.
The Wall Street Journal reported that the investment totaled $200 million, putting a $300 million value on DoubleVerify. Providence Equity and DoubleVerify couldn’t be reached for comment.
Wayne Gattinella, president and CEO of DoubleVerify, said in a statement: “With Providence’s sector expertise and strategic insight, DoubleVerify is well positioned to capitalize on the outsized set of market opportunities and to launch new services that define the future of digital advertising engagement.”
Companies like this have become hot commodities because they can help major digital ad buyers have more confidence in their purchases in light of problems such as brand safety and fraud.
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