Proust Creates a Social Media Niche for Families and Close Friends

The social media platform is a place for families and close friends to share the stuff that really matters. Proust is calling itself a private place to capture our life stories, thoughts, and aspirations to spark meaningful conversations about who we are.

Proust introduced to the public a new social networking idea with the concept of providing a platform for users to keep in touch with family and close friends. The platform says in its introduction video, “It’s amazing how little we know about our families.”

The social media platform is a place for families and close friends to share the stuff that really matters. Proust is calling itself a private place to capture our life stories, thoughts, and aspirations to spark meaningful conversations about who we are.

Quite different from the status quo of social networking sites, the new social media set up is purposely intended for genuine personal groups, particularly families in the sense of securing and capturing the life stories of those we love. The platform is an intimate place, which means there will be no large number of friends and followers. Keeping the group small goes against the grain of not knowing some of your existing friends as a social network.

But, I wonder if social media’s success is truly based on high numbers. Can a social network with just a small number of people truly sustain itself for a long time? Proust will prove so because the site is more than just photos of today. It’s about yesteryear of families and friends who carved the family tree. The social networking site may eventually have to branch out and allow exceptions or find a happy medium between the privacy, closeness and the popularity with public; but still it’s a unique site unto itself. Seeing a platform bring family and friends closer together is what makes social media viable and not just a tool to make money.

Proust was named after Marcel Proust, a famous French author, first and foremost known for his seven-volume novel titled “In Search of Lost Time”.