Propellerheads at Newspaper Conference
Attendees at the Newspaper Association of America annual “Connections” conference were — no joke — wearing “propeller head” hats. Martin Nyberg of consultancy Borrell Associates was there:
Today there was one major meeting of all the gathered forces to hear the “new initiative” to counter the negative press about declining newspaper ad revenues, readership, circulation, etc. The group spent 90 minutes hearing a specialist from The Martin Agency lavish praise on the great value proposition that newspapers offer advertisers and how to get that message to those advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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