Do Promoted Tweets Work? This Study Says Yes
The big question for retailers wanting to get the most out of Twitter is this: Do promoted products “work?”
The post we’ll be referencing [oddly] doesn’t specifically mention promoted tweets, but we not sure how else they could’ve measured folks ‘exposed’ to particular tweets, so we’ll base THIS post on that assumption. This post on Social Times makes the same assumption, so we feel okay about doing so. Or maybe we’ve both been subliminally brainwashed. Regardless:
“Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.
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