Promoted Tweets in the Timeline: A User's Perspective

The jury's still out on whether Promoted Tweets will bring in the revenue that Twitter is looking for, but from a user's perspective, these tweets aren't all that bad, as far as advertising goes.

The blogosphere has been abuzz with debate over the recent expansion of Twitter’s Promoted Tweets and Trends into users’ timelines. Is it a slick marketing move? Too intrusive? Ineffective? The jury’s still out on whether this form of advertising will bring in the revenue that Twitter is looking for, but from a user’s perspective, these tweets aren’t all that bad, as far as advertising goes. Here’s why.

Promoted Tweets are Targeted

Both Twitter and HootSuite, the third-party application that is first to display Promoted Tweets in timelines, say that only relevant tweets will be displayed to users.

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