Promoted Tweets Drive E-Commerce Purchases, Study Says
Promoted tweets cause a one percent bump in traffic to major retailers and a 6 percent improvement in conversion rates, according to a new study that Compete and Twitter conducted together.
Promoted tweets cause a one percent bump in traffic to major retailers and a 6 percent improvement in conversion rates, according to a new study that Compete and Twitter conducted together.
Among users in a control group of Internet browsers, 90 percent visited the sample sites, which included Nike, Walmart and Amazon. Among Twitter users who did not see a promoted tweet from the retailers, 94 percent visited the sites. The promoted tweets drove an additional percentage point of users to the advertised sites.
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