Project Blue: Barneys and Elle Auction Redesigned, Recycled Denim for Charity

In a charity project that might well have been called “Forever in Blue Jeans” if Neil Diamond hadn’t already taken cultural custody of the phrase, Barneys and Elle have teamed up on a charity auction of redesigned, recycled denim to benefit Oceana, the international advocacy group dedicated to protecting the world’s oceans. Project Blue was born when Julie Gilhart, Barneys’ sustainably savvy fashion director and senior vice president, helped to implement a program collecting and repurposing customers’ used denim.