Progressive Media Outlets Seek Ad-Sales Progress with Ad Progress Network
Air America Media, Mother Jones, The Nation and AlterNet teamed up to form the Ad Progress Network, which enables the progressive media outlets to offset their limited inventory and relatively small reach and attract the attention of larger commercial advertisers, FishbowlNY reported.
The idea was hatched at a Media Consortium event, and the network is powered by Adify.
Air America chief digital officer Michael Bassik told FishbowlNY:
It’s the most unique ad network in terms of the way it’s structured.
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