Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend
Looking for the next big thing in social advertising? This is where the money is going.
Looking for the next big thing in social advertising? Programmatic, or automated, advertising is where the money is going.
According to a recent AdRoll report, 66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016.
Why? The report notes that 87 percent of marketers are seeing greater return through programmatic adversing compared to traditional media buying.
Adam Berke, AdRoll’s president and CMO, commented on the findings in AdRoll’s State of the Industry report:
Marketing is becoming an increasingly technology driven discipline, and practitioners are being held to higher standards of measurement and accountability than ever before. It
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