Product Recalls Online as the New Consumer Engagement
Over 60 million products were recalled last year by the CPSC and they are only one of several regulators initiating product recalls. Often thought of as a rare consumer experience, recalls are in fact an opportunity to connect with consumers and much more common than ever before.
As manufacturing capacities increase as well as consumer demand more products are making it out the factory doors and in use before a recall is initiated. As discussed by social media strategist Matthew Monahan, branding
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