Procter & Gamble's Bullying Problem
Procter & Gamble was in the news this week not for a particularly good reason: it has sued an 11-year-old Connecticut girl and her mom, makers of a boutique skin care line for preteens, over trademark infringement.
The beauty products named “Willa,”created by Christy Prunier and her daughter, Willa. P&G asserts that the name is too close to its brand Wella. Really?
Prunier has stated that the small production of purple bubble baths and lip balms do not endanger Wella, and told The New York Times, “They are intent on shutting me down.”
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