Procter & Gamble Appears to Have Sponsored Jonas Baby Birth

Dreft tweets out photo of pop singer's newborn daughter

Well, this looks like a first.

Headshot of Christopher Heine

Well, this looks like a first.

Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their baby girl to the world on Twitter. Alena Rose Jonas was born yesterday, and the Procter & Gamble washing detergent tweeted out a photo from the delivery room with the hashtag #BabyJonas.

Adweek is awaiting details from Cincinnati-based P&G about the arrangement.

Meanwhile, the pop singer was live-Instagramming the birth. Check out the social media examples below.

@Chris_Heine Christopher Heine is a New York-based editor and writer.