PRN/PRWeek Survey: 80% of Media List Email as Preferred Pitch Method
PRWeek and PRNewsire today released their annual “2009 PRWeek/PR Newswire Media Survey,” the results of which indicated that the “media profession remains turbulent,” among other findings.
On that note, “20% of media professionals report increased responsibilities outside of their official duties, with 70% of respondents indicating a heavier workload this year than last.”
Additional findings include:
Fifty six percent of print magazine professionals suggested that there is a “slight to heavy” influence of advertising on editorial content.
The number of journalists not participating in social media is now a clear minority, with 23% saying they do not have a social network profile.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in