PRN/PRWeek Survey: 80% of Media List Email as Preferred Pitch Method

PRWeek and PRNewsire today released their annual “2009 PRWeek/PR Newswire Media Survey,” the results of which indicated that the “media profession remains turbulent,” among other findings.

On that note, “20% of media professionals report increased responsibilities outside of their official duties, with 70% of respondents indicating a heavier workload this year than last.”

Additional findings include:

Fifty six percent of print magazine professionals suggested that there is a “slight to heavy” influence of advertising on editorial content.

The number of journalists not participating in social media is now a clear minority, with 23% saying they do not have a social network profile.

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