PRNewswire Launches iPhone App

PRNewswire announced the launch of their iPhone app today. From the announcement:

The technology offers users the ability to search and browse PR Newswire’s extensive database of press releases and photos and isolate specific news items based on criteria such as keyword, industry topic and stock symbol. Searches are saved so that users can quickly navigate to the press releases that interest them the most. The PR Newswire Mobile App also provides a gateway for users to share content via email, Facebook, LinkedIn and Twitter, and watch videos distributed via MultiVu, PR Newswire’s broadcast and multimedia division.

This certainly could be useful for reporters looking to keep tabs on specific companies or industries while on the go. “Optimized applications for iPad, Blackberry and Android devices on the way,” the company said in a statement.

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