PRNewser Poll: Are the SXSW 'Homeless Hotspots' a Bad PR Stunt?
Marketing firm BBH Labs has kicked up some SXSW controversy for its “Homeless Hotspots” test program. Homeless people have been at the conference wearing t-shirts that announce they are “a 4G hotspot” in order to sell a connection. The seller keeps the proceeds.
According to the firm, the “charitable program” is an extension of another, Underheard in New York, which gave four homeless men prepaid cell phones in order to tweet their stories. In media outlets all over the world and comments on the BBH
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