Prioritizing Among the Pressure: A CMO’s Guide
For CMOs, a laundry list of trends, technologies and buzzwords is always more overwhelming on paper than in reality.
Every CMO is faced with a daily challenge to navigate, understand and prioritize among an ever growing list of buzzwords that represent a trend or a technology that could mean the difference between innovation and transformation and lagging behind the competition.
A CMO wakes up in a cold sweat, haunted by the digital buzzwordery of the day. Night after night, whether he or she has been fixated on “the marketing cloud,” “big data,” “multi-channel,” and “personalization” they invade his focus, and potentially his capability, to execute.
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