Price Matters: Why The Kindle Hasn't Succumbed To The iPad

As Todd wrote about earlier today, the Amazon Kindle is very successful and may well have been the hottest gadget this holiday shopping season. I sense that more than a few people are surprised by this, given that they believed the iPad was going to relegate the Kindle, and all other eBook readers, as irrelevant. So far I have not seen much reporting on what the market appears to be saying loudly, that is that the iPad is too expensive.

True, Apple has sold a lot of iPads since it has been announced, but I wonder to whom? Gadget hounds such as myself are going to find a way to buy the device, but what about the average consumer?

I have a friend who is not a gadget fanatic like myself, but I think the iPad would be perfect for him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in