In-store shoppers are using their smartphones like never before. So it may come as little surprise that big-box retailers are rolling out a plethora of mobile bells and whistles just in time for Black Friday.
“Mobile is bringing everything that is digital and everything that is e-commerce into the stores,” said Artemis Berry, senior content director for the National Retail Federation’s digital division, Shop.org. “It’s taking shopping to the next level.”
Indeed, Macy’s shoppers will be able to find Black Friday specials via the retailer’s revamped smartphone app, which now includes maps for each of its 800 locations.
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