Prezly Launches New Data-Focused Mobile CRM
You may have missed it at the end of the year, but online media distribution/analysis service Prezly has entered the UK market with a new CRM system launched via founding client H+K Strategies in London.
The release claims this new product will “help agencies escape Excel hell” and presto, we’re intrigued.
That line, of course, refers to Prezly’s cloud-based contact database feature, which presumably eliminates the need for such cumbersome spreadsheets. One of the new system’s big selling points is a greater focus on mobile; the newsrooms and press releases (like this one for Lexus, which our own Elizabeth Mitchell happened to cover) are “responsive” in that they adjust to mobile devices and include multimedia assets like images, videos and Twitter conversations.
Prezly’s own Jesse Wynants tells us why this new product matters to PR after the jump:
“Prezly presents PR professionals with a really efficient way to handle their media relations activity, with great-looking newsrooms, easy-to-use distribution tools...
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