Are Prestigious Brands Underestimating Facebook?
Facebook accounts for one out of every eight minutes spent online, yet none of the 100 most prestigious brands engage in commerce on the leading social network.
Facebook accounts for one out of every eight minutes spent online, yet none of the 100 most prestigious brands engage in commerce on the leading social network.
And that’s just the beginning of L2’s findings, compiled in partnership with Buddy Media, in an index of the 100 most prestigious brands’ usage of social media, in partnership with Buddy Media.
Scott Galloway, founder of L2 ThinkTank, says:
“While many prestige brands wait for hard [return on investment] to justify a shift in human, creative, and financial capital from traditional to emerging platforms, others have taken a leap of faith and are in an arms race to acquire Facebook likes.”
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