Apple held their much anticipated press conference to address iPhone 4 antenna issues this past Friday, which featured Steve Jobs himself.
PR consultant and author Shel Holtz called the press conference, “a lesson in how not to handle a crisis.”
5WPR CEO Ronn Torossian was not impressed with how the company has handled things overall, but said that the Apple brand is in a much better position than others, when it comes to weathering a crisis.
Jobs made a few moves that many in the media and PR world are questioning. First, he attacked Apple competitors, some of which have already shot back.
Second, Jobs and Apple tried their best to deny there was a problem, and even at the press conference tried to minimize it. However, they offered a solution (free bumpers) to a problem they tried to pretend didn’t exist. Of course, this leaves many wondering that if the problem is so minimal, why their issuing a solution in the first place.
The company may have scored some points when they invited 11 reporters to tour their wireless testing labs after the press conference.
Did you watch the press conference on Friday and ruminate about it all weekend? Let us know your thoughts in the comments.