Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

The 22 ad-tech and mar-tech companies and services our readers honored with their votes

Readers’ Choice: Best of Tech Awards
This year marks Adweek's first Readers’ Choice: Best of Tech Awards.
Adweek

Over the last several months, we asked you, our reader, to weigh in on which ad-tech and mar-tech companies you deemed to be the best of the best across a variety of categories. Last month, we announced the finalists, and now—after three rounds of voting and roughly 50,000 votes—we are happy to reveal the winners in each category. Congratulations to all the honorees, and to all of you, the Adweek community, for participating in our first annual Best of Tech Readers’ Choice Awards. —Josh Sternberg

Company Movable Ink
Category mar tech: marketing/cloud automation
Product/service software that automates repetitive marketing tasks

The technology platform allows users to send personalized emails, in real time, based on signals that could range from a site performance to that email’s audience. Readers said the software was easy to use, the support users got from the team was unparalleled and the software’s ability to personalize content made Movable Ink notable. The company’s growth is evident in some of the big-name clients it has landed, including the Democratic National Committee, which used its software to send personalized emails to the different types of voters who support its party. —Sara Jerde

Company Lytics
Category mar tech: customer data platform
Product/service a tool to consolidate online and offline customer data

Headquartered in Portland, Ore., and led by top marketing and tech executives, Lytics has risen quickly, earning business from brands like Atlassian, The Economist and Nestlé. The platform, which allows for a personalized marketing plan, had a record-breaking 2018, during which time the company nearly tripled revenue. And Lytics is aiming to go even further. It just closed a $35 million Series C investment round at the beginning of this year, from top financers such as Comcast Ventures, Rembrandt Venture Partners, Two Sigma Ventures and Voyager Capital. —S.J.

Company (tie) Hootsuite and Sprinklr
Category social influencer/social marketing management
Product/service a tool for scheduling social media posts and managing workflows across social channels

Hootsuite tied with Sprinklr in this year’s Readers’ Choice Awards for best social-marketing management platform. Hootsuite went live on the internet in the early years of Facebook and Twitter, and within a couple of years hit more than 1 million customers. Now the platform has been optimized for mobile use, and has partnered with leading social media sites like Google, Instagram, LinkedIn and Pinterest. Hootsuite is also getting into events and putting on educational seminars for users, and now boasts more than 17 million customers. Sprinklr, meanwhile, announced that it would release two new AI offerings that would ease the experience for customers, including to help brands increase revenue and reduce costs. Sprinklr also has a substantial international presence to better assist with personalized experiences, with 22 offices in 15 countries. The platform works with brands including Allstate, McDonald’s, Nike, Samsung and Verizon. —S.J.

Company Verizon Media
Category ad network: video
Product/service a platform that connects advertisers with publishers that place video ads on their websites or apps

A network like Verizon Media comes with undeniable influence. With the option to place ads on sites that include TechCrunch and Yahoo, campaigns have the ability to achieve 35% greater engagement with carousel ads over single-image ads. The network has captured a young audience, too. Verizon Media, which has analytics from one-third of all app traffic, reaches over 90% of millennials in the U.S. on their mobile devices. In all, Verizon Media touches over 96% of all iPhone users in the U.S. —S.J.

Company Amobee
Category supply-side platform: mobile SSP
Product/service software for publishers to sell mobile ad inventory

This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.

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