Presentation Shows Facebook Ad Product Roadmap: Page Metrics, Real Time Ads, No Banners

A document accidentally revealed by a Facebook advertising partner in Poland provides new details on the company’s ad product roadmap.

The presentation shows it is planning to upgrade its Insights tool to allow Page owners to “track impressions and interactions against each post.” This will help Page owners more easily test and measure what sort of posts get the most response from fans, something they can’t easily do now without third party tools.

Another advertising feature is what appears to be a new way to target ads based on “real time.”

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