Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor
Facebook’s advertising partners have begun receiving the social network’s guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce.
Facebook’s advertising partners have begun receiving the social network’s guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce.
Premium ads were first reported on in February and officially introduced at the Facebook Marketing Conference in New York Feb. 29.
This doesn’t mean that just anyone can start purchasing premium ads, however: The service is still limited to Facebook application-programming interface partners who apply to get “white-listed” and complete premium training.
According to Facebook’s guide, embedded below, once advertising partners are enabled for premium ads, they will see a (P) next to their account, and premium (multi-objective) will appear as an option.
Advertisers can then select a daily or lifetime budget for their campaigns, with no minimum buy sizes required, and then choose the countries they want to target.
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