Pregnancy iPhone App Campaign Makes Dads-To-Be Pregnant
Nutricia faced an important question when it came to marketing their new pregnancy iPhone app—how could they get the average father-to-be interested in something as girly and feminine as an app about pregnancy? Their answer? Make the men pregnant!
Belgium baby food brand Nutricia has just launched a new pregnancy iPhone app for couples. Nutricia Baby Connection lets expectant moms and dads share everything they plan, learn, feel, see and hear during the months they are expecting. But Nutricia faced an important question when it came to marketing their app—how could they get the average father-to-be interested in something as girly and feminine as an app about pregnancy? Their answer? Make the men pregnant!
Nutricia decided to promote their app to expectant fathers with ‘The Instant Pregnancy Experience’.
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