Facebook Adds 25 New Preferred Developer Consultants, Improves PDC Lookup Tool

Today Facebook added 25 more developers to the Preferred Developer Consultant Program, bringing the total number of developers in the PDC Directory to 90. It also added expertise filters to a newly launched version of the Preferred Developer Lookup Tool, which allows those in need of Facebook development and consulting services to find local service providers.

As more brands and websites seek to integrate with Facebook, the enhanced Lookup Tool and these additions will make it easier to find vetted developers that the social network says “understand social mechanics and technical possibilities on Platform.”

Facebook launched the Preferred Developer Consultant program in December 2009 to help those in need of development services find trusted providers in areas such as digital marketing, Page management, ecommerce, and web design. The list has since grown from 14 to 90, and now includes developers offering services such as community management, social analytics, Ads API, mobile development, and Facebook Credits.

Some of the notable additions to the list include Page management and contest services providers Shoutlet and Tigerlily, virtual goods and gifts distributor AdNectar, and PowerReviews, which provides product review syndication to Facebook for ecommerce sites. The next round of additions will be announced in the fall, with applications to join being accepted in September.

The Preferred Developer Lookup Tool is hosted as a tab application called “Consultants” on the Page for the Facebook Platform, and was built by one of the PDCs, Gamaroff Digital.

Known as “Find a Preferred Consultant” when we profiled it last year, Facebook has added expertise filters to the location and keyword filters that return profiles of nearby developers including description, address, experience, and contact information. The expertise filters include some of the spaces we listed above, as well as Facebook Places management, stream apps, devices, and more. These filters will assist those who aren’t sure what the popular keyword is for the service they’re looking for.

Facebook believes social web integrations are becoming “a central aspect of every business and market worldwide.” It backs up this claim by citing a recent article published by Wall Street Journal affiliate Fins Technology that noted job postings including “Facebook” as a keyword on job aggregator SimplyHired have increased 245% since July 2009.

By expanding its PDC directory and making it easier to search, Facebook can decrease the likelihood of brands and websites working with shabby developers whose subpar work might burn them on the concept of social web integration.

Below is the complete list of new additions to the Preferred Developer Consultant Program:

  • AdNectar
  • Affinitive
  • Altodot
  • Bazaarvoice
  • Brainsonic
  • Conversocial
  • Dudes Division
  • Emakina
  • Extole, Inc.
  • Fennek & Friends
  • FPT Corporation
  • Jung von Matt/Neckar
  • MakeMeReach
  • Mediatonic Ltd
  • Mobile Interactive Group
  • OpenGraphy
  • PowerReviews
  • Pure
  • Shoutlet, Inc.
  • The Gifts Project
  • thisMoment, Inc.
  • Tigerlily
  • Utopic Farm
  • Varsity Outreach