Predictive Publishing Coming To Adobe Social
Adobe used its Summit 2013 digital marketing conference in London Wednesday to introduce predictive publishing capability for its Adobe Social platform.
Adobe used its Summit 2013 digital marketing conference in London Wednesday to introduce predictive publishing capability for its Adobe Social platform.
The new predictive publishing tool uses advanced sentiment analysis and predictive text mining algorithms based on historic data around engagement, post time, and sentiment to enable social media teams to determine the best types of content and the best times to post that content, as well as to have a good idea before posting as to how that content will perform.
Predictive
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in