PR: Who's Behind the Hype and Who Needs Help...
Reading yesterday’s New Republic piece about the formula that drives Politico got me thinking about the role of publicists in the success of a news-driven publication. TNR reports that Politico has three full-time publicists on staff – a fact that doesn’t surprise me a bit. A quick scan through my inbox is proof of this.
HuffPo is another PR machine. Thanks to Mario Ruiz, I know every time Arianna Huffington sneezes. Though the influx of Ruiz’s emails can sometimes be annoying, he has certainly succeeded in getting a few FBDC links in the two weeks Christine and I have been writing.
So,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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