PR Webinars This Week

There are several interesting PR webinars this week. Catching Flack mentions a few: PRWeek webinar: The Changing World of Business News Tuesday, January 22 @ noon Eastern. Speakers will include: -Rafat Ali, founder and editor, ContentNext Media -Mick Weinstein, editor-in-chief, Seeking Alpha -Chris Peacock, executive editor and vice president, CNNMoney.com -Shawn Dainas, group manager, worldwide communications, Sun Microsystems Dow Jones webinar: Latest Trends in Social Media: How to Listen Effectively and Engage in the Conversation, Thursday, Jan. 31, 12:30 EST. Speakers will include: -Jeremiah Owyang, Senior Analyst at Forrester Research and former Director of Corporate Media Strategy at PodTech.net -Glenn Fannick, Product Development Manager at Dow Jones One more after the jump. PR News Webinar: Sure-Fire PR Strategies for Launching a Product or Service Wednesday, January 23, 2008 1:30-3:00 p.m. (ET) (CDs are also available for purchase) WEBINAR OUTLINE Send this message to a friend The successful launch of a new product or service requires more than just a good product - it requires an effective PR strategy. Your PR and marketing communications efforts play a critical role in building awareness, generating buzz and driving media coverage to ensure a successful launch. This 90-minute webinar will give you the ideas, tools and tactics for building a sound communications strategy around the launch of any product or service. We've selected a panel of communications experts who will share lessons learned, case studies, and the smartest tips and tactics so your PR is a driving force behind a launch. Experts will cover: The key communications stages of a product launch How to generate buzz and word of mouth around your launch Integrating PR efforts with marketing and advertising Secrets of launching your product online Getting buzz and coverage among bloggers and citizen journalists How to measure the effectiveness of your marketing and PR efforts during the launch How to generate a "rolling thunder" of coverage What can you do if you launch gets off to a slow start or receives negative coverage Using a product launch to reinforce organization's brand PR's role in uncovering customer's needs for new products/services Testing positioning methods Best/worst tactics for holding events for your Launch Identifying ongoing post-launch PR opportunities Anticipating and preparing for the issues surrounding launch Celebrity endorsements â€“ do's and don'ts Avoiding the most common PR mistakes surrounding launches The most cost-effective launch PR strategies FEATURED SPEAKERS Julie Crabill Account Director; Manager, Industry Relations SHIFT Communications Ilene V. Smith Vice President, Associate Director Ketchum Public Relations Kim Friedman Consumer Practice Co-Director MS&L More Information: http://www.prnewsonline.com/webinars/2008_1_23.html

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PR Webinars This Week

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