PR Takeaways From The Google Nexus One Launch

In the biggest product launch of this short year, Google yesterday afternoon launched their first ever smart phone, the Nexus One. So how did the launch go?

The reviews

Walt Mossberg of the The Wall Street Journal was mostly positive. The New York Times‘ David Pogue was more negative. “Google Phone Is Not Revolutionary,” read his headline. Engadget’s Joshua Toplosky said the launch generated, “legitimate excitement.” CNET’s Rafe Needleman said, “it’s a solid step in Google’s continuing assault on new markets in general and on Apple in particular, but it’s not revolutionary the way the iPhone was…”

“It’s like the Obama of phones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in