Stunts: 'PR Bounty' Media Placement Contest
We’d never heard of the Pine Brothers “softish” throat lozenge company before today, but they definitely have some…unconventional promo ideas.
Companies usually contact PR firms before designing a strategy, but Pine Brothers’ CEO Victoria Knight-McDowell (best known for creating the popular Airborne “immune support supplements”) decided to completely skip the usual way of doing things… by turning the whole deal into a contest.
The “PR Bounty” stunt works like this: any individual (professional or otherwise) who manages to place a feature story on Pine Brothers in one of its CEO’s preferred publications will get paid—after the story runs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in