PR Stunt: Microsoft Released a Bunch of (Canadian) Zombies for Product Rollout
Another Halloween stunt we missed yesterday: in order to promote the new Xbox, Microsoft Canada staged a little zombie apocalypse with the help of a few dozen extras bussed in from wherever actors gather to drink and commiserate.
Earlier in the week, the company set up a huge replica of the new console in a parking lot, leaving many to wonder what the hell was going on. They got their answer yesterday morning, when the box opened to reveal the zombie scourge, assembled to promote the upcoming shooter Dead Rising 3.
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