PR Pros Sound Off on NBC Late Night Fiasco; Agency Continues To Pitch 'Tonight Show' Content

Several PR executives sounded off to the Times David Carr in a story today on the NBC late night fiasco. Only one – Matthew Hiltzik, who represents Katie Couric and Glenn Beck, among others – went on the record. Two others declined to go on the record because of business conflicts, something a prominent publicist also said to PRNewser yesterday.

Hiltzick declined to comment on NBC’s side of the equation, but did say Leno and O’Brien “deserve credit for being professional, addressing the issue head on, and maintaining their sense of humor on-air, while dealing with what everyone knows is happening backstage.”