PR Perfected: Work Your Way to the Top of a Source List

Have you checked out’s ‘PR Perfected‘ series yet? It’s our “how to” series which tackles the biggest issues in the public relations universe.

Today we published the latest installment, “Work Your Way to the Top of a Source List.” Here’s an excerpt:

Given the intensity of their day, making initial contact with a journalist (and getting a response) can seem impossible. But for Roger Clark, a general assignment reporter at NY1 News, a simple electronic ‘hello’ is ideal. “For me, email is the best way,” says Clark. “It’s always nice to get an email introduction like, ‘Hi, I represent this organization and I hope to send you some ideas in the future.’ Phone calls are kind of hard to return. I do morning feature segments, so I’m not at my desk that much.”

This feature, along with our “How To Pitch for PR” series, is available to AvantGuild members only. As we continue to develop premium content for the PR industry, we welcome your feedback. Our ears are open and we always want to be sure you are 100% satisfied with our content and services.