PR Maven Matthew Freud Invests in M&C Saatchi
Well known PR exec Matthew Freud, husband of Rupert Murdoch’s daughter Elisabeth, has invested $800,000 of his personal savings for a 3.3% take in M&C Saatchi, making him the largest shareholder behind the agency’s four founders.
According to AdAge, “Freud Communications is currently working with M&C Saatchi on a government anti-obesity campaign. Other clients include Walmart-owned Asda, the London 2012 Olympics, KFC, Pizza Hut, Sony, Volkswagen, Sky, Nike, Pepsi, American Express and Paramount Pictures.”
In other Freud news, the agency recently announced a partnership with HL Group, run by former Ralph Lauren CMO Hamilton South.
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