PR Jargon Translated

Are you making every effort to “synergize” with others on your account team?

PR pros (and others across business) have a habit of playing fast and loose with the English language. One minute, you’re fully “engaged” in a “dialogue” about when you’re going to “calendarize” the next meeting.  The next minute, you’re lost, questioning your own ability to communicate with other human beings. What do these words even mean?

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