PR Is Essential for Startups...or Is It?!

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These guys (don’t) get it…

Many professional communicators will argue that every single worthwhile startup needs some public relations assistance by default–but some ambitious tech entrepreneurs disagree!

Shocking, we know. A recent point/counterpoint in the digital pages of Fast Company makes clear that this debate will continue for some time.

Earlier this month, entrepreneur Stephen Robert Morse wrote a piece titled “Why Your Startup Shouldn’t Hire a PR Firm.

The article understandably sparked a bit of controversy; some key points–and today’s rebuttal–after the jump.

To start, Morse has had some bad experiences with tech PR specialists:

“If you’ve ever been to a tech party–or any party–chances are you’ve had more than a few public relations ‘experts’ hustle you to give them new business.”

Those

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