PR Guide For Pitching NYC Media Gossips: Never Call Keith Kelly After 5:30, Richard Johnson Wants 'Naughty'
Animal New York has published one magazine’s extensive secret strategy guide to pitching New York’s media gossips — complete with e-mail addresses and phone numbers. It’s something of a PR Bible for pitching the city’s media elite, like Media Ink columnist Keith Kelly, for example:
Do no EVER call him at 5:30 to just shoot the breeze. That is when he is on deadline. It’s imperative that he receives story pitches before a regular story meeting at 12:30pm.
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