PR Fail: Food Website Exploits Boston Tragedy
Why, for the love of all that is decent, human, and empathetic, haven’t brands figured out that it is never okay to exploit a tragedy that irreversibly altered and ended human lives?
In the hot seat for today’s installment of who the hell let this company near a Twitter feed, is food website Epicurious. In the wake of the horrific events at Monday’s Boston Marathon, the company tweeted this to its 385,000 followers:
As a lifetime Massachusetts resident, I was particularly appalled and offended by this gross, clumsy, and unfathomably insensitive attempt at self-promotion.
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