PR CLIOs Shortlist Favors Big Agencies

Nielsen published shortlists of nominees for their 50th annual CLIO awards ahead of the event in Las Vegas next week. The first ever CLIOs for PR looks to favor large firms, with some very familiar campaigns such as Ketchum’s Man Lives in IKEA campaign.

The strategic communications & public relations awards will be doled out by Jury Chair Richard Edelman, for Consumer, Crisis, and Corporate campaigns.

Ketchum leads the way with four nods, Ogilvy with three, Edelman, Golin-Harris, and Fleishman-Hillard with two, and MS&L and Peppercom each with one. San Fran boutique Flashpoint PR earned a spot with their Lego work.

Full list of nominees after the jump:


Edelman: American Heart Associations Go Red For Women

Edelman: Brita, FilterForGood

Ketchum: Haagen-Dazs loves Honey Bees

Flashpoint PR: LEGO Systems, Inc. “Go Miniman Go”

GolinHarris: McDonald’s Global 2008 Beijing Olympic Games Sponsorship

Ogilvy: National Heart, Lung, and Blood Institute The Heart Truth Campaign and Red Dress Project

MS&L: Tampax & Always, Protecting Futures

Ketchum: The Clorox Company, Green Works


Fleishman-Hillard: AT&T, AT&T 2.0

Ogilvy: Federal Emergency Management Agency (FEMA), Making America FloodSmart

Peppercom: Honeywell, Got 2B Safe! Awards Program

Ketchum: IKEA North America, Man Lives In IKEA

Ketchum: Lenovo–How Lenovo Built Its Brand at the Olympics

Ketchum: Liberty Mutual–The Responsibility Project

GolinHarris: The Society of Actuaries Actuaries–Risk is Opportunity

Crisis Management

Ogilvy: American Chemistry Council–From Toxic to Truthful: Turning the Tide on Phthalates

Fleishman-Hillard: Bumble Bee Foods/Castleberry’s National Food Recall, Public Health & Safety From Botulism Risk