PR Agencies Get Shout Outs At Grammys

I’d like to thank God, my parents, and…my publicist? Several PR agencies received shout outs from award winning clients at last night’s Grammy Awards.

Shore Fire Media had a nice on-air shout out from Zac Brown Band [pictured], said vice president Mark Satlof. Brown won in the category of Best New Artist. The agency had nine Grammy winners, including Maxwell for Best R&B album and Levon Helm for Best Americana Album.

Agency Big Hassle received a shout out from longtime client Kings of Leon. “We’ve been with them since the beginning, even before their first EP came out,” Big Hassle president Ken Weinsten told PRNewser today.

Weinstein added that while a Grammy is what everyone wants, even a nomination does wonders to help boost an act. Big Hassle was able to “ramp up the level of exposure” for Best New Artist nominated client Silversun Pickups, including celebrity TV and their first LA Times feature.

A Grammy nomination “kinds of put you in a universe that you weren’t in before. It validates a band’s existence in an odd way that shouldn’t have to be but just is,” he said.

As the awards show incorporated much more social media into its marketing this year, it also saw its highest ratings since 2004. Coincidence?

Weinstein credited both the savvy marketing along with making the show more performance based. “People want to see performances. It’s not a boring awards show, it’s become a live music show,” he said.