Potter Seeks to ‘Pull the Curtain Back’ on Deceptive PR Practices

Wendell Potter’s book Deadly Spin: An Insurance Company Insider Speaks Out On How Corporate PR is Killing Health Care and Deceiving Americans has rankled some in the PR industry. But, Potter told PRNewser that the criticism he’s received overall has “been minimal.”

More important, he says he wants “to pull the curtain back on how public relations practitioners like me worked to influence the debate about health care reform” and show how public relations is able to “influence public policy in a way that’s deception-based.” (Looks like Potter is getting some from Media Matters and The Daily Beast.)

Potter spent 20 years in corporate PR and was the head of communications for CIGNA when he stepped down in 2008. Since then, he has spoken out about the comms practices of the health insurance industry, including a 2009 appearance before the Senate Commerce, Science, and Technology Committee.

“If there’s anything that comes out of this for the PR profession it is for us to take another look at how we operate and whether our ethical standards are what they should be,” he told us.

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