Pot Marketers Must Get Creative as Digital Ad Networks Just Say No

Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business.

Display ad networks, social networks and search companies present varying policies regarding weed tech companies. Some digital heavyweights like Twitter and Google appear to be loosening up and allowing some ads from pot businesses. Others like Facebook appear stricter, according to weed tech entrepreneurs, and ad networks don't want to serve pot ads to mainstream websites or deliver ads from major brands to marijuana websites.

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