PostPost Turns Facebook Links into a Socially Curated Custom Newspaper

Data management company Tiger Logic recently released PostPost, a custom real-time internet newspaper made up of links a user’s friends and Pages have shared on Facebook. It makes it easy to consume, Like, share, and comment on longer form content such as news articles and videos. PostPost is designed to feel like a socially curated version of popular editorially aggregated news site The Huffington Post.

Real-time social streams are becoming the preeminent way to receive information. Products like Flipboard for the iPad, and website bring content from social channels including Facebook and Twitter into a new interface. However, these services require either special hardware or only update every 24 hours. Facebook clients like RockMelt and Wowd add filtering or custom feeds, but don’t lay out Facebook content in a unique, visually stimulating way. PostPost is web-accessible, updates in real-time, and focuses on rich content instead of simple status updates and activity.

Once users login through Facebook Connect, PostPost takes a few seconds to convert the stories published by their friends into a layout of dynamically-sized boxes. PostPost utilizes the latest JavaScript SDK for Facebook, JSON, and Masonry to directly link Facebook and a web browser. This pushes database and processing responsibilities onto Facebook, relieving Tiger Logic of much the server costs.

PostPost’s search feature is powered by Tiger Logic’s own yolink technology which deep searches behind links to discover keywords  across the full-text of any article or website without indexing. These elegant technologies make PostPost load quickly and produce very accurate search results. Sharing buttons on every story and a multi-friend selector inviter help PostPost gain exposure amongst new users.

User can sort their newspaper by content type using tabs for links, videos, and photos, or view them combined. Videos play in-line, and stories by Pages show their existing Like count. One issue is that since Facebook doesn’t provide access to the list of friends a user has hidden from their news feed, they’ll see posts from these low quality content producers. However, an ‘x’ button on each posts lets users hide all posts from that author or which link to that site, allowing lists of hidden friends to be rebuilt on site over time.

In future releases, PostPost plans to release a mobile app, allow story sorting by Like count; and provide filters to only see posts by friends, Pages, or Groups. PostPost creator Peter Yared says monetization will depend on a prospective Open Graph social ads plugin which we speculated that Facebook is preparing. Yared agrees that “that’s the model for Facebook building out its footprint across the web”.

Yared sees PostPost as the natural evolution of content consumption. “Instead of displaying what an algorithm on Google, strangers on Digg, or an editor on The Huffington Post surface, we show what your friends think is interesting.” Socially curated news is more relevant to users, offers enhanced opportunity for discussion, and could therefore usurp traditional news destination sites.