Posting to Profile Proving to be Important Viral Channel for App Developers

When Facebook launched the redesigned home page a month ago, it gave applications more prominence on the home page than they had ever had before. Now, all application content shared by users through feed forms (i.e. “posting to profile”) shows up in the home page stream, which has led to faster viral growth for many applications.

Shortly after the redesign launched, the Facebook Platform saw a resurgence of quiz applications from app developers familiar with the aggressive tactics needed to rapidly grow within the Facebook Platform.

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